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Stark Choices

Superflux | London

CC-02 | 2018 | Editing

Superflux is a design studio that creates worlds, stories and tools to provoke engagement with the pecarity of our rapidly changing world. They approached us to edit together a short visual essay that poses a series of qustions about alternative social outcomes to the increasing automation of labor. 

*Includes footage sourced and supplied by Superflux, as well as original footage shot by Inferstudio.

‘Doomsday headlines about the impending robot coup to rob you of your job saturate the media. Terrifying declarations fly from every direction: automation equals job losses. No job will be safe from the horrors of automation. This unhelpful fear mongering simplifies a deeply complex issue, and spectacularly dodges thorny questions about power, wealth, precarity and inequality. The question “What is the Future of Work?” is important. But hastily cobbled together answers to an intricate issue are often lacking in nuance and deliberation.

Working with the Varkey Foundation, Superflux created a highly experiential simulation, to engage a diverse group of educators, decision makers and students in conversations about the future of education.’

- excerpt from project text by Superflux

More details here:



Bethany Edgoose

Motion Graphics

Chong Yan Chuah + Nathan Su

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